Cup spokesperson Paulette DeGraw said Birmingham was chosen as the first market in the restaurant’s expansion out of the Florida panhandle and she said plans are underway for five to seven locations in the metro.
For now, Cup will open its first location at 73 Church Street, an 1,800-square-foot space in Crestline Village.
The restaurant will serve breakfast, lunch and dinner and will offer catering services.
DeGraw said the concept is built around layered meals that are packaged in a cup. She said the layers keep the food fresh for days.
“The meals stay fresh until you’re ready to eat them,” DeGraw said, adding the store guarantees the meals stay fresh for at least five days.
DeGraw said after Crestline, the owners will be targeting universities, hospitals and the airport as follow-up locations.
She said Birmingham and Atlanta were both neck-and-neck when it came to the expansion plans, but the owners opted to come to the Magic City first.
“In Birmingham, we can do the hospital setting and university setting and the sit-down restaurant easier than we could in Atlanta,” DeGraw said. “There were a lot of people in Atlanta who were disappointed we chose Birmingham first.”
DeGraw is confident Birmingham’s growing health culture will embrace the Cup concept.
“Birmingham is so health oriented,” she said. “I think we’re going to do well all over Birmingham.”
The hours at the Crestline location will be from 7 a.m. until 9 p.m., but DeGraw said those hours could be extended if there is a demand to stay open until 10 p.m.
DeGraw expects the Crestline restaurant to open in June.
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