European Wax Centers Announces New Location in Hoover’s Trace Crossings Center

European Wax Centers franchisee, Lamp Post Franchisee, LLC (“Lamp Post”) has announced they will open a new location in Publix- anchored Trace Crossings Shopping Center, located at 2543 John Hawkins Parkway, Hoover, AL 35244. Harbert Retail’s Casey Howard represented Lamp Post in what will be European Wax Center’s second location in the Birmingham metro area. The company will be opening another location soon in Publix-anchored Vestavia City Center, near Orange Theory and Hotworx, and will be announcing more locations in the coming months.

Lamp Post has development rights to ~20 locations across the southeastern US, one of the largest standalone development agreements awarded in system history. Lamp Post is well-capitalized with large equity commitments from two large, Texas-based investment firms with successful track records developing and investing in multi-site consumer-facing businesses. Lamp Post leadership has strong operational experience with almost 40 combined years of senior leadership experience at wellness and leisure businesses, including almost 30 years with Massage Envy where they opened, trained staff and managed over 100 new locations across 4 states, received multiple national leadership awards, and oversaw a $20M+ national marketing budget.

European Wax Center is the largest and fastest-growing out-of-home hair removal services franchisor in the United States, with 1,000+ locations nationally. They offer services that include waxing, laser hair removal, brow tinting and more. The Company was founded in 2004 and went public in 2021 (NASDAQ: EWCZ).

 Brendan McBratney, Lamp Post Franchisee CEO, said, “We’re excited to launch Lamp Post Franchisee’s first locations. After countless visits, we have come to love Birmingham’s welcoming people, rich history & culture. In fact, I’ve come to admire Birmingham so much that my family & I personally relocated here. We can’t think of a better market to launch Lamp Post’s mission to make people feel valued, beautiful and unapologetically confident. We look forward to partnering with local businesses and organizations to reach common guests and serving clients with our patented Comfort Wax®, industry-leading wax that lets us serve guests faster and with greater comfort!”