Renovations and Rebrand Planned for Prominent Birmingham Skyscraper

The former Regions Harbert Plaza has been renamed and will now be called 1901 Sixth Avenue. The new name provides a fresh start for this Birmingham skyscraper with updated signage and refreshed amenities.

The building rebrand is paired with a complete overhaul of the first level retail lobby. The updated design aims to bring the current outdated retail area into the modern day with clean, polished finishes. The new design will center around warm white colors, indirect lighting sources, light wood textures and polished glass walls. An open seating area will be centrally located in the space, offering ideal seating for informal meetings or a relaxing place to enjoy a cup of coffee before work. The space will be light, bright and inviting, providing a favorable environment for retail tenants, customers and office tenants. Construction to the lobby and first floor is set to start late 2019.

1901 Sixth Avenue is leased and managed by Harbert Realty Services. Approximately 700–2,770 square feet of retail are available for lease on the first floor of the building.

Click Here for the full story from BBJ by Hanno van der Bijl

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